The AI Tech Giving Multifamily Investors an Edge to Boost Cash Flow & Equity | Peter Roisman

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“What if one overlooked role in your multifamily operation was secretly costing you six figures—and AI could fix it?”

In today’s ultra-competitive market, investors are grinding every angle—cutting costs, consolidating teams, outsourcing overseas. But what if the real arbitrage opportunity wasn’t on the expense side… but in how you generate revenue?

That’s exactly what today’s guest, Peter Roisman, co-founder of Rev Leasing, has uncovered. His team built a cutting-edge AI and training platform to fix a massive inefficiency hiding in plain sight: underperforming leasing teams in multifamily properties.

Hear how Peter’s tech-forward approach is helping multifamily investors recapture income, reduce turnover, and unlock millions in lost equity.

In this blog, you’ll discover:

• The overlooked revenue lever that most investors miss.
• How to use AI to boost leasing performance and NOI.
• Tiered action steps for investors at every level.
• Real-life success stories proving AI isn’t the future—it’s the edge right now.

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Key Takeaways: What Most Investors Get Wrong About Leasing

• Leasing is often the weakest link in your multifamily operations—yet it directly controls cash flow and asset value.
• AI-backed leasing audits are revealing scores as low as 485/700—even among award-winning operators.
• Most leasing agents lack training and strategic guidance, despite being responsible for your top-line revenue.
• Cost-cutting has its limits—revenue generation has exponential upside.

“Even good operators are leaving money on the table. One of our best-performing clients scored 485 out of 700. That’s the opportunity.” — Peter Roisman

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Deep Dive: Why Leasing Is the Underrated Key to NOI Growth

In the podcast, Peter revealed a sobering stat: across nearly 300 multifamily properties scored by Rev Leasing’s AI platform, the highest leasing score was just 485 out of 700.

The “Leasing Score” System:

• Based on three core metrics: Property, People, and Process.
• Similar to a credit score but tailored to leasing effectiveness.
• Tracks over 1,000 data points including phone response rates, discovery process, follow-up behavior, and conversion.

Here’s the kicker: Most leasing agents aren’t trained professionals. Unlike tenant reps in commercial retail or brokers in industrial real estate, multifamily leasing is often handed to the least experienced team members—and promoted out of as soon as they show potential.

This broken model leaves millions in rent, equity, and cash flow on the table.

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Your AI-Enhanced Leasing Playbook

“Whether you’re closing your first 4-plex or managing a $50M portfolio, this is where NOI gains are hiding.”

🎯 Beginners: Set a Solid Foundation

• Use mystery shopping or AI scoring tools to evaluate your leasing team—even if it’s just one person.
• Train for discovery skills: A leasing agent who asks the right questions can connect tenants to the right units faster, reducing time-on-market.
• Track response times: Answering calls/emails promptly = more signed leases.

“Half the battle is just showing up—and most teams don’t even answer the phone.”

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🚀 Intermediates: Optimize Your Leasing Systems

• Implement process audits: Measure performance across multiple touchpoints—calls, emails, tours, follow-ups.
• Introduce score-based accountability: Use something like Rev Leasing’s 700-point system to benchmark and reward improvements.
• Upskill your team with training on closing techniques, amenity-based selling, and lead nurturing.

“Our pilot partner was already award-winning—and still improved after seeing where they could close better.”

🧠 Advanced: Maximize Strategic Arbitrage

• Use leasing scores in your due diligence: Buying a property with a low leasing score = instant upside if you can turn it around.
• Cut concessions and advertising by improving conversion rates—AI shows where you’re overspending to cover underperformance.
• Build a leasing tower: Create career paths for high-performing leasing agents instead of promoting them out of their strength.

“You want to be the Tiger Woods of leasing—dominant in your submarket. That’s how you beat the comps by more than a few bucks.”

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Real-World Wins: From Churn to Cash Flow

You don’t need a $100 million portfolio to see major ROI from optimizing leasing. Peter Roisman and the Rev Leasing team have proven that even small adjustments in leasing performance can lead to massive equity gains. Here are two powerful examples that drive it home:

💡 Case Study: $180K Equity Gained from One Smart Move

A mid-sized investor was under contract on a 72-unit multifamily deal in the Southeast. On the surface, the numbers looked fine—stable occupancy, decent rent growth, solid location.But when they ran the asset through Rev Leasing’s AI scoring system, the truth emerged:

• Leasing score: 412/700
• Zero follow-up calls from leasing agents
• Phone response rate: 38%
• No amenity-based selling during property tours

This wasn't a solid operation—it was a leaky bucket bleeding opportunity.Using the score, the investor approached the seller with hard data. After negotiating a $120K price reduction and reallocating $15K toward leasing team retraining, the investor implemented Rev’s system post-close. Within 4 months:

• Occupancy rose from 88% to 95%
• Concessions dropped by 60%
• Turnover decreased by 22%
• The deal achieved $180K in projected equity gains in less than a year

“This score exposed weaknesses I would’ve never caught in due diligence. It completely changed my approach to leasing ops.” — Investor testimonial

Mastermind Win: Stabilized in 90 Days Less, 28% More Cash Flow

A Wise Investor Collective mastermind member applied the leasing strategy to a 32-unit deal in Texas they had just closed on.Before implementing the system:

• Units were sitting vacant for 30+ days on average
• No clear lead tracking or follow-up system
• Front desk staff were friendly but untrained in closing

After bringing in Rev’s leasing audit and training framework:

• Created a conversion-focused sales script
• Re-trained existing staff with Rev’s amenity-based selling method
• Added accountability through weekly leasing KPIs

Results:

• Vacant units leased up 90 days faster than projected
• Leasing conversion rate jumped from 37% → 64%
• Year-one cash flow increased by 28%
• Eliminated need for 3rd-party locators, saving an additional $11K

“The tech didn’t just help us lease faster—it gave us back momentum and confidence. We now use this system on all our acquisitions.”

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Expert Edge: The Data Behind the ROI

Let’s be real: AI isn’t optional anymore.

• According to Deloitte, over 56% of CRE firms are now investing in AI-backed asset management.
• NMHC data shows that reducing tenant turnover by just 5% can increase profits by 11% annually.
• Glassdoor estimates replacing a leasing agent costs $4,500 and 3+ weeks of lost productivity.

“Revenue generation has been ignored too long. Cost-cutting can only go so far—but AI gives you exponential upside.” — Peter Roisman

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Conclusion: Don’t Just Own the Asset—Master the Income Engine

In a market where every dollar counts, leasing is your most overlooked performance lever.

Peter Roisman’s story is a wake-up call: you can have the best financing, a great location, and top-tier management—but if your leasing funnel is broken, you’re leaving cash, NOI, and equity on the table.

The good news? AI makes fixing it faster and easier than ever before.

From “coasting at 485” to “dominating your submarket like Tiger Woods”—this is the competitive edge worth mastering.

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Stay Connected & Learn More

🎧 Listen to the full podcast episode here: LINK

👁️ Watch the full episode here: LINK

📩 Be part of the discussion! Join our Facebook group: LINK

📅 Book a coaching call w/ Matt Aitchison: LINK

🚀 Enroll in our EXPERT-led courses: LINK

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